Supported campaigns across 3-5 global markets simultaneously
Built content systems producing 30-150+ assets per month per brand
Led productions ranging from mid 5 figure social campaigns to 7 figure global commercial shoots
Gabe Meacher
Creative Director + End to End Producer
I am a Creative Director and end to end Producer who builds content ecosystems that scale across markets, platforms, and production realities.
My work sits at the intersection of creative direction, production leadership, and content system design. I lead campaigns from initial strategy through final delivery while building the infrastructure that allows brands to produce high performing content consistently.
Across agency and production environments, I have led global campaigns, always on content, and large scale brand launches for categories including QSR, wellness, CPG, retail, and DTC. My focus is not just making great work. It is making great work repeatable, measurable, and operationally sustainable.
For Bone and Biscuit, I led brand campaign creative direction, commercial production leadership, and integrated content rollout strategy to support national brand growth and premium category positioning. I was responsible for translating brand values into emotionally driven storytelling frameworks while personally leading production execution across vendor partners and hands on content capture and post production when required. This included aligning franchise stakeholders, retail leadership, and marketing teams around unified creative direction while ensuring production quality and delivery across all campaign assets.
The work included here represents the brand’s first major commercial investment alongside supporting digital and social content designed to extend campaign lifespan and maximize production value. Collectively, this work demonstrates full funnel brand storytelling, retail integrated campaign execution, and true end to end creative and production delivery across commercial and supporting digital content.
Client - The Bone and Biscuit
Creative Director + Producer
Agency - Datenight Digital
For Ryde, I led global creative direction, integrated campaign production, and content engine strategy across North America and Australia, helping reposition the brand through comedy driven and culturally relevant storytelling. I was responsible for defining brand positioning strategy, building creator network infrastructure, and leading high volume content production systems, while also personally producing content across shoots, vendor partnerships, and post production execution. This included working directly with production vendors, directing and capturing content in field environments, and overseeing edit and delivery across paid and organic channels.
The work included here represents a selection from global campaign launches, creator driven content, and ongoing brand storytelling developed to support retail growth and brand awareness. Together, these pieces demonstrate multi market campaign execution, creator led distribution strategy, and true end to end content production ownership from concept development through final delivery and deployment.
Client - Ryde
Creative Director + Producer
Agency - 10Star
For Quickbite, I led creative direction, end to end production, and content ecosystem design across three QSR brands simultaneously, overseeing both campaign execution and always on content systems for Burgers n Fries Forever, Mavericks Donuts, and Teriyaki Experience over nearly two years. I was responsible for defining strategic creative direction, building scalable production frameworks, and personally executing production across many assets, including working directly with vendors and frequently shooting and editing content myself. This included cross functional leadership across internal teams, external partners, and franchise stakeholders, while supporting multi market content deployment and consistent brand performance across channels.
The video included here is a curated recap showcasing selections from the full body of work produced across all three QSR brands. Created to play at the National Franchise Show, where Quickbite was the headline franchise sponsor, it highlights the range and scale of content produced, with individual campaign and always on video examples featured below, demonstrating production scale, content system repeatability, and true hands on execution across concept, production, and final delivery.
Client - Quickbite
Creative Director + Producer
Agency - Datenight Digital
Across Fab Hospitality Group, I led brand storytelling strategy, content production leadership, and visual identity translation across channels to help independent and mid scale brands compete against larger franchise competitors. I was responsible for developing brand narrative frameworks, designing production efficient shoot models, and personally executing production across shoots, vendor partnerships, and edit workflows depending on project scope. This required balancing premium brand perception with realistic production models that could sustain frequent content output while maintaining creative consistency.
The work included here represents a cross section of brand storytelling, campaign content, and ongoing social production developed to support brand growth and customer engagement. Together, these pieces demonstrate content system thinking, brand first creative strategy, and true hands on production execution tailored to brands operating in highly competitive local markets.
Client - Fab Restaurant Group
Creative Director + Producer
Agency - Datenight Digital
For Walker Farms, I led brand positioning storytelling and integrated content development designed to translate complex sourcing and farming practices into consumer facing brand messaging. I was responsible for developing trust driven brand storytelling frameworks while personally supporting production across content capture, vendor management, and post production delivery to ensure message consistency across channels. The goal was to shift sustainability from a functional claim into a meaningful emotional brand differentiator.
The work included here represents brand storytelling and content designed to support retail expansion, customer education, and brand trust building. Collectively, this demonstrates consumer insight driven storytelling, purpose led brand positioning, and true end to end content execution supporting long term brand equity and retail growth.
Client - Walker Farms
Creative Director + Producer
Agency - Datenight Digital
Graphics and Photography
This gallery highlights my work across graphic design, photography, and visual systems, complementing the video led campaigns shown throughout my portfolio. Alongside producing high volume motion work, I have led creative direction and hands on execution for brand photography, key visuals, DTC packaging, OOH assets, social graphics, and in store creative.
My role spans concept development, art direction, shoot planning, on set production, and final delivery across formats. Clients include Burgers and Fries Forever, Teriyaki Experience, Ryde, Walker Farms, Bite and additional partner brands, with work designed to scale across digital, retail, and experiential environments.
Content Creator Examples
Alongside my work as a creative director and producer, I am also an active content creator who regularly steps in front of the camera or behind it, shooting, editing and posting. This work lives in the world of UGC and influencer style content, built to feel native, fast, and culturally relevant while still being strategically sound.
I have created content for restaurant and hospitality brands including Warehouse Group, Lulu Bar, and Pizzaville, as well as major partnerships with the Toronto Blue Jays, National Bank Canadian Tennis Open, the CNE, and the Ritz Carlton. A Warehouse Group video surpassed 150k views and was used in paid ads for months, while my Blue Jays content reached over 100k organically. My Lulu Bar work was approved based on an original concept I pitched titled Real Housewives of Calgary.
I specialize in streeter and host driven content, comedic sketches, and concept led formats, with the flexibility to deliver clean, straightforward coverage when needed.
